Australia’s gambling industry is valued at tens of billions of dollars and although sports and horse race betting have a high profile, it is the pokies that still command the majority of the gambling dollar. Pokies revenue is big business in Australia.
Poker machines, including online pokies, comprise a majority of 56.7 percent of all dollars gambled in Australia – easily more than double all forms of betting at 20.7 per cent, including sports betting (5.2 per cent) and horse racing, harness racing and greyhounds (15.5 per cent) of the overall gambling pie, according to Roy Morgan.
Lottery and scratchies make up a further 14.2 per cent of Australia’s gambling dollars, followed by table casino games (5 per cent) and Keno at 3.4 percent.